Levi’s have been named as Liverpool’s first official denim partner. A release from the club stated that the long-term partnership would focus on supporting local communities through “football, lifestyle and music”.
Reds welcome @LEVIS as official partner. 🔴🙌
The long-term partnership will focus on supporting local communities and giving back to fans through football, lifestyle and music.https://t.co/rekfrwBDLt
— Liverpool FC (@LFC) August 22, 2018
The release further added that the Levi’s Music Project would be making its way to the city. And the project would open in November, working with Liverpool Lighthouse and the Sound City music festival.
There is more for the fans as the two brands would collaborate for Levi’s x LFC capsule collection and also work to develop the local music community.
The club’s chief commercial officer, Billy Hogan, was quoted as saying:
“Liverpool and Levi’s have always shared a special passion for supporting communities and making a difference. The partnership between the club and Levi’s is a reflection of this bond.
“We are very much looking forward to a bright future working with Levi’s, which will enable Liverpool FC to continue giving back to our local fans.”
This is the latest tie-up for the Reds since FSG’s take over and the fans certainly had some hilarious responses to the deal.
If the slogan ain’t “LFC, it’s in our jeans” then this is a Waste of time 😂
— niall (@niallbyrne85) August 22, 2018
Cant wait for the 2019/20 season training range pic.twitter.com/ON5tV6SMX4
— Glenn Wild (@GlennWild_LFC) August 22, 2018
Got your first model sorted! pic.twitter.com/ZrMX8mhndY
— Danny Hore (@Danny_Hore) August 22, 2018
Better put a pockets on back of shorts then #LFC #LEVIS deal pic.twitter.com/wlVwhZmVwb
— Harrybogbrush (@Barryda15649340) August 22, 2018
What a signing, who would he drop for him though?
— (newO)tnuC emoS (@ItsNabyOrNothin) August 22, 2018
Announce new double denim kit
— AndyfBLDared (@AndyfBLDared) August 22, 2018
We’re finally on for the League and Cup double denim #stonewashsturridge
— J L B (@jackbrunton) August 22, 2018
— Kishor Karki (@KishorKarki1) August 22, 2018
It’s in our jeans…😉
— Rukhsar. (@rukhsarahmed786) August 22, 2018
Does this mean denim kits for 2019-2020 season?
— ABitToxic (@ToxicCalamari) August 22, 2018
— Craig (@ArsenalNI) August 22, 2018
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