Twitter reacts as Liverpool swap New Balance for Nike
Liverpool have announced a multi-year partnership with global sporting giants Nike as the official kit supplier from 2020-21.(h/t Liverpoolfc)
The multi-year partnership, beginning from June 1, 2020, will see Nike manufacture and supply Liverpool ’s playing, training and travel wear.
The club were recently involved in a legal battle with New Balance, who have supplied the kit since 2015. The Reds won the High Court battle after New Balance tried to sue over alleged refusal to honor the terms of the reported £40million-a-year deal.
New Balance had the option to renew the sponsorship if it matched the terms of any competitor’s offer, but failed as the court ruled that they could not match Nike’s marketing and distribution ability.
From being dropped by Adidas in 2012 tp being courted by Nike in 2020, The Reds have come a long way in their clout to attract the best. Success both on and off the pitch doesn’t look like it’s going to stop anytime soon.
fans were delighted with the news and took to Twitter to express it.