Liverpool to pocket £200m from Standard Chartered shirt sponsorship extension
Liverpool, as per the official club account on Twitter, have confirmed that Standard Chartered will continue to be their shirt sponsors until the end of the 2026/27 season.
The British multinational banking and financial services company has been on the face of Liverpool’s kits since 2010, and they will continue to do so for the next five years. The current deal was set to expire next year.
If the Daily Mail is to be believed, then the Reds will pocket £50million-a-year from this new deal which kicks in during the summer of 2023. That is a big increase on the £40m-a-year they are currently paid.
Jurgen Klopp himself announced the news of the extension in a video released by the club on Twitter. The German manager said:
“Hello! I have some exciting news. On behalf of Liverpool FC, I’m delighted to announce that Standard Chartered Bank will be renewing their partnership as our front-of-shirt sponsor. It’s been an incredible journey so far.”
This is certainly a welcome financial boost for the Reds. Such deals are a big part of why the club can continue to make big signings every now and then.
Carlsberg was a sponsor that was closely associated with the Reds when it appeared on our shirts during the 2000s, but Standard Chartered has arguably etched itself into history to a greater extent with us.
They were the sponsors when the Reds lifted their first Premier League trophy since the first division was rebranded, and also during three UEFA Champions League finals- one of which we won.
The Reds also tasted success in the UEFA Super Cup and the FIFA Club World Cup under Jurgen Klopp, while winning the FA Cup and League Cup last season. The Reds are no small team to be associated with either.
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Fenway Sports Group (FSG) has been labelled by Forbes as The World’s third-most Most Valuable Sports Empire in 2022. Meanwhile, LFC were the 12th-most valuable sports team in the world last year.
