Liverpool have FSG to thank as FFP advantage over rivals comes to light
In an interview with Liverpool ECHO, football finance expert Kieran Maguire explained that Liverpool are under no threat of any sanctions for breaching Financial Fair Play (FFP) rules and regulations and the role FSG have played in it..
The Reds don’t face a race against time to sell players before the end of June as compared to some of their Premier League counterparts. Joel Matip and Thiago Alcantara are the only established players slated to depart later this month, with their contracts expiring on June 30. They have only agreed to send right-back Calvin Ramsay to League One side Wigan Athletic on a season-long loan.
Liverpool, under the ownership of FSG, don’t face any immediate issues to conduct their business. This is because Liverpool have entered the new financial year, unlike several other Premier League clubs, which is great news for new manager Arne Slot.
“Liverpool are so confident that their year-end is 31 May, because they know that they’ll have all of their transfer work for the season completed by then, so they’re not reliant upon having to squeeze a sale out in June as we’re seeing from some other clubs,”
“They’re streets ahead of the majority of the clubs in the Premier League when it comes to their financial due diligence.”
Maguire has praised the way FSG have managed the club’s finances over the last 14 years, adapting a sustainable approach that has hugely benefited Liverpool in the transfer market. While the Americans might be mocked by some for not spending enough, their ability to help the club thrive within their own emans is beneficial in the long run.
Not having to sell to buy is a major flex and will leave the Reds in a good position to attack the summer transfer window. With Arne Slot likely to bring in players who suit his system, the club’s financial situation will give the recruitment team leverage to make a splash in the market.
“When it comes to the money going out, FSG are forensic,”
“They are so over the numbers that I can’t see Liverpool ever being in a situation that we’ve seen at some of the other clubs where they’ve had to sell before the end of the financial year in order to comply with FFP/PSR.”
FSG’s meticulous planning and future agreement with Premier League’s Profit and Sustainability Rules (PSR) is also enhanced by their third-place finish in the league and Carabao Cup success last season compared to the 2022/23 campaign. With the UEFA Champions League revenue for 2024/25 also set to be added to the kitty, it is fair to say that the club is on financially sound ground.
“I think they’re in a pretty solid position,”
“They’ve qualified for the Champions League, which over the course of the forthcoming season, realistically, is worth £50 million, assuming that they get out of the group stage and make a wee bit of progress. It’s far better to be in the Champions League than the Europa League, so that’s a big positive.
“We’ve got the expansion of the stadium, which is now fully on track. That’s assisting as well, and Liverpool as a brand goes from strength to strength. All of those things are good in terms of the money coming in.”
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Under the strong leadership of FSG, Liverpool has never breached the FFP threshold. Since they took over as the club’s owners, the Americans have adopted a sustainable model of recruitment and transfer strategy, meaning the Merseyside giants have not had to be worried about themselves with acceptable losses over a three-year period.
As part of its mission to run the club smoothly and successfully, FSG rightly deserves praise from Maguire. We are well-placed to deal with the FFP regulations and don’t have to sell assets before buying this month. This has left Liverpool in a very healthy position to spend well in the transfer window and back Arne Slot wholeheartedly in a bid to challenge for major trophies in the 2024/25 campaign.
