Done: Liverpool complete key 5-year deal as FSG play it well off the pitch

Standard Chartered will remain the main sponsor of Liverpool for another four years after the club renewed the deal which will now last till 2023.

Liverpool’s website revealed that the partnership between the pair began in 2010 and is now the second-longest sponsorship deal in Liverpool history.

A report from the Liverpool Echo added that the current deal was to end in 2019 and the value of the old deal was around £30million-a-year.

Standard Chartered took over from Danish company Carlsberg and has been involved in a number of projects across the world.

Billy Hogan, the Liverpool managing director and the chief commercial officer also spoke about the deal and stated that this would allow the club to fulfil our ambitions on the pitch.

“As a club we’re very proud to have Standard Chartered renew their relationship for another four years. Our connection runs deep, it means more than just sponsorship, from the outset it has been about working together with the club and our communities and supporters around the world.

“Importantly, it also means we are able to support our ambitions on the pitch and compete with the best in the world. We have enjoyed many highlights of this relationship so far and I look forward to many more.”

Standard Chartered’s Bill Winters also spoke highly of the deal between the two mega brands.

“Our partnership has provided valuable support to the charitable initiatives close to our hearts and has helped us to further engage with our clients and staff as well as with LFC fans. We are excited to be able to continue this partnership, and look forward to building on our successful relationship.”

Ever since FSG took ownership, Liverpool have done a lot of work to bring in brands and sponsors from across the world. We even changed our kit sponsors and are currently under Warrior. We have also had partners such as Bet Victor, Subway, Dunkin Donuts and Garuda Airlines in recent years.

Hopefully, the new deal will bring us extra revenue too as we need to keep investing in the transfer market for better players but this is a good sign for the future.