“It’s in our jeans” – Some Liverpool fans react hilariously to latest announcement from the club

Levi’s have been named as Liverpool’s first official denim partner. A release from the club stated that the long-term partnership would focus on supporting local communities through “football, lifestyle and music”.

The release further added that the Levi’s Music Project would be making its way to the city. And the project would open in November, working with Liverpool Lighthouse and the Sound City music festival.

There is more for the fans as the two brands would collaborate for Levi’s x LFC capsule collection and also work to develop the local music community.

The club’s chief commercial officer, Billy Hogan, was quoted as saying:

“Liverpool and Levi’s have always shared a special passion for supporting communities and making a difference. The partnership between the club and Levi’s is a reflection of this bond.

“We are very much looking forward to a bright future working with Levi’s, which will enable Liverpool FC to continue giving back to our local fans.”

This is the latest tie-up for the Reds since FSG’s take over and the fans certainly had some hilarious responses to the deal.

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