Latest Liverpool news: Reds’ home jersey the most popular in the Premier League

Liverpool’s home kits have been incredible under New Balance in recent seasons.

The European champions have gone back to their roots with the latest iterations of the jerseys and the sales figures are showing that the fans love them too.

Research conducted by lovethesales.com claims that the Reds have seen a 76% year-on-year increase in online searches for the home jersey in the United Kingdom alone (h/t Evening Standard

The report adds that Liverpool’s kit is not only the most searched in the Premier League but is also three times more popular than Manchester United’s.

The Reds have been on the up under Jurgen Klopp, and it doesn’t come as a surprise that we won the Champions League under the German last season.

Liverpool’s kits have been in the limelight for long, and we will be negotiating a new deal for the upcoming season.

New Balance not flustered with upcoming season

The Evening Standard reports that New Balance are taking a “business-as-usual” approach as their deal with the Reds comes to an end in the summer.

The report claims that Nike are the frontrunners to complete a mega-deal with the Reds while Puma are unlikely to match any deals from their rivals.

Adidas have Arsenal and Manchester United under their belts while and New Balance could also be out of the race if a bidding war takes place between the big hitters (h/t Evening Standard).

Read more Liverpool news, click here – Latest Liverpool news

Liverpool should look to get the maximum out of the deal for the new kits given their position, and should we land the Premier League title this season, we could be in for another bumper tie-up.