Liverpool Signs Three-Year Partnership Extension With Global Confectionery Giant, Cadbury

Liverpool has secured a phenomenal 19 top-flight league titles, and it is no wonder that it gets recognized within several business areas throughout the world. Many companies are trying to join hands and promote their business to football fans globally.

In the competitive landscape, Liverpool FC, together with Cadbury, has recently announced the sealed deal of a three-year collaboration extension. Let’s take a look at the journey of their globally renowned partnership and plans for the future. 

History

Liverpool, as one of the most famous football clubs in England, has been offered partnerships with several veteran industries, including betting sportsbooks, No download online casinos, Nike, AXA, etc., and Cadbury is one of them.

In 2020, Liverpool Football Club and Cadbury inked a partnership to support the local community, and LFC ended up with a ‘club’s official chocolate partner.’ The collaboration started with the intention of providing help to those at risk of losing their jobs under the guise of the Corona pandemic. 

LFC Cadbury Limited Edition Chocolate Bar

In the football world, no one is likely to be oblivious of heavenly Cadbury bars that were limited edition for Kopites to savor. Following the partnership, Cadbury produced limited edition ‘Champion bars’ for LFC that were available to purchase via the club’s official club stores. 

Each one of the bars was unique, and a total of 60,000 pieces were printed using HP digital printing technologies. The prints were related to the LFC fan club songs, players or historical moments in the old days of the club. 

The visual appearance resonated very well with the targeted fans, and this marketing strategy ended up extending £25,000. All the profits from sales went to the LFC Foundation to support the Virtual Employability Programme. 

Besides money-raising efforts, Cadbury took the local care efforts one step further by volunteering as a mentor on the program to provide knowledge and insights on business. 

Extended Collaboration

Apart from making new collaborations and getting bombarded with deals for sports betting and Baccarat online companies, Liverpool has sealed one of its most revered collaborations once again.

Liverpool FC and Cadbury have extended their three-year collaboration in hopes of serving the local community even further.

‘Ben Latty’, the Commercial Director at Liverpool FC, said, “I am delighted to announce our extension of partnership with Cadbury. 

Cadbury has shown its commitment to supporting our local community, working closely with the LFC Foundation on the LFC Works Programme. 

We look forward to continuing to work together & strengthening our meaningful partnership further over the next three years.”

‘Nick Rogers’, Cadbury Marketing & Sponsorship Lead for Northern Europe at Mondelez International, stated,” We are proud to renew our partnership with Liverpool Football Club and are dedicated to equipping youth with vital employability skills. This collaboration reflects our commitment to empowering the new generation. 

Cadbury employees are driven by generosity, & over the years, have mentored members of the Liverpool community to help them find employment. 

Together, we are hoping to create more opportunities for the local communities to thrive, that allows us to reaffirm Cadbury’s dedication to making a positive difference”.

As part of the partnership’s renewal, Cadbury and the FC will continue to build on their three years of success by giving fans greater and better experiences in the run-up to Cadbury’s 200th birthday festivities in 2024.

Another good news?

In August of 2023-24, Cadbury will begin its largest-ever ticket giveaway, giving supporters of Liverpool FC a chance to support the Reds and take in the enchantment of Anfield. Every week, fans will have the luxury to win thousands of rewards, including cash, tickets for matches, and hospitality opportunities.  

Key Takeaway

In its agreement with Liverpool, which spans from 2023–2025, Cadbury hopes to concentrate on fan experiences and regional community projects. Let’s look forward to what their future business partnership has in store for everyone.