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Liverpool publish record financial results – smash the £500million barrier

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By Pranav Ravindrannair

Liverpool reveal club turnover crossed £500 million mark in 2018-19

Liverpool’s on-field success has played a major role in boosting the club’s finances. The Reds have had an increase in turnover of nearly £80million as the club breached the £500million barrier for the first time. (h/t Liverpool Echo)

The new broadcasting deal for thew UEFA Champions League worked out to the club’s benefit as they secured their sixth European Cup last season. The exciting Premier League run where we ended up with an incredible 97 points also helped fill the club’s coffers as the Reds finished second.

Liverpool have announced a pre-tax profit of £42million in their latest financial period. The record-breaking year saw the club post a turnover of £533million in total.

Alisson of Liverpool
Liverpool did not shy away from spending big on Alisson Becker

According to the report, all three revenue streams showed significant growth. Matchday revenue rose from £3.5million to £84million, while media in-take grew from £220million to £261million. The club also earnt £34million commercially to finish on a total of £188million.

New players and infrastructure

The results have seen the club maintain last year’s seventh spot in the Deloitte money league. The Reds also embarked on the biggest summer splurge in club history as we spent £168.8million on Alisson Becker, Naby Keita, Xherdan Shaqiri and Fabinho.

The finances also include the outlay on Liverpool’s brand new £50million training base in Kirkby. The state of the art complex is scheduled to open it’s doors to the club and staff this summer.

Liverpool finances
Liverpool will open their new training complex at Kirkby in the summer

Significant attention was also paid to extending the contracts of the club’s best talents. The likes of Jordan Henderson, Roberto Firmino, Mohamed Salah, Andy Robertson, Trent Alexander-Arnold, Divock Origi and Alex Oxlade-Chamberlain have all penned new deals.

Commercial earnings on the rise

International expansion also grew with new retail partnerships helping the club ship merchandise to as many as 190 countries worldwide. The club’s presence online also witnessed significant growth. The club’s Youtube channel is the most followed among the Premier League clubs and a total of 58 million engagements were recorded across the whole of the last term (h/t Liverpool Echo).

The club recorded their first-ever training kit deal with AXA among eight other new link-ups achieved during this period.

Artist’s impression of how the new Anfield Road stand will look

Sustainability the aim

The club’s strong financial position has helped them invest £220 million in players. Liverpool chief operating officer Andy Hughes maintained that the club is witnessing sustainable growth both on and off the pitch. He also advocates the necessity of living within the means.

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Liverpool are involved in a consultation process to redevelop the Anfield Road End. This should help increase the stadium capacity and further boost matchday revenue.

The Reds will also begin their association with Nike from the 2020-21 season.